Question: Gathering examples
Select an organisation (or unit) with which you are familiar, or about which you can find out.
1. Which of the four cultural types in Table most closely describes it?
2. Describe briefly the features which best describes the way it works.
3. If it has a marketing orientation, what examples can you give of the way people throughout the organisation work?
4. Compare what you have found with other students, and identify any common themes.
