Question: Examples of customer relationship management
Select an organisation in which you have an interest, ideally as a customer, which tries to build relationships with its customers.
· Which of the tools mentioned above (using customer data; CRM technologies; sponsored online communities; or those mentioned in the Key Ideas feature) does it use?
· How have they affected your attitude and behaviour towards the company?
· If it sponsors an online community, which of the three practices suggested in the Key Ideas feature does it use?
· Is there any evidence about their effects?