Select a sales organization within your community and schedule an interview with their marketing manager (the interview can be done by phone or in person). Your interview should include questions about the changing retail environment, the role of sales forecasting in marketing planning, and the strategies to leverage technology to improve sales management.
Write a 350- to 700-word paper addressing what you learned through the interview and how you would use this information in a current or future sales management role. Include information they provided that surprised you or varied widely from your reading and video assignments over the past few weeks. Also include any ideas you may have on how to improve their current marketing and sales management styles.
Format your paper consistent with APA guidelines.
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