Include the following objectives the operations needed to


Create a 350- to 700-word goals-based sales and marketing plan (you can use the sales organization you used for your interview or create your own).

Include the following: objectives, the operations needed to achieve those objectives, action steps to take such as sales forecasting, tools and technology used, etc.

State why you feel this is a strong goals-based plan. (Information on effective sales planning can be found in Jobber & Lancaster, chapter 2 and Levy & Weitz, chapter 12)

Post your sales plan to the discussion area.

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Business Management: Include the following objectives the operations needed to
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