Segmenting chinese luxury goods market, Marketing Management

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Segmenting chinese luxury goods market

Assignment Problem:

Case Study: Segmenting Chinese Luxury Goods Market

Discussion Questions:

Q1. Compare and contrast the various segments of Chinese luxury consumers and customers profiled in the case.

Q2. How have luxury goods brands responded to President Xi Jinping's crackdown on corruption?

Q3. Why do so many Chinese parents want their children to study at foreign universities?

Q4. Assess the prospects for success for the Lincoln Motor Company's entry in the China market.

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Marketing Management: Segmenting chinese luxury goods market

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Marketing Management: Segmenting chinese luxury goods market

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