Segmented pricing tactic


Problem:

Steinway, a tiny but well regarded New York piano maker in the 1850"s grew quickly after Doretta Steinway, the founder's daughter, got the idea of offering free piano lessons with the sale of each piano.

Can you explain this as a segmented pricing tactic? What are the segments and why would their price sensitivities be different?

Solution Preview :

Prepared by a verified Expert
Finance Basics: Segmented pricing tactic
Reference No:- TGS02060237

Now Priced at $20 (50% Discount)

Recommended (95%)

Rated (4.7/5)