Segmented pricing strategies
Question:
While airlines use segmented pricing strategies to charge business travelers more, most hotels actually give "corporate discounts" to business guests. Can you explain this anomaly?
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While airlines use segmented pricing strategies to charge business travelers more, most hotels actually give "corporate discounts" to business guests.
You will be able to describe the two unique types of purchasing categories in the business world.
Can you explain this as a segmented pricing tactic? What are the segments and why would their price sensitivities be different?
How have the national companies encouraged this price insensitivity?
At what point should a company "walk away from the business?" Should a company always strive to win every bid and avoid losing business?
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