Segmented pricing strategies
Question:
While airlines use segmented pricing strategies to charge business travelers more, most hotels actually give "corporate discounts" to business guests. Can you explain this anomaly?
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While airlines use segmented pricing strategies to charge business travelers more, most hotels actually give "corporate discounts" to business guests.
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Can you explain this as a segmented pricing tactic? What are the segments and why would their price sensitivities be different?
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At what point should a company "walk away from the business?" Should a company always strive to win every bid and avoid losing business?
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