Salesperson recommendation to the customer


Scenario 1:

A salesperson would be able to make a $100,000 sale today for her company by providing a good, but less-than-optimal, solution for the customer (we'll call this "Product X"). However, the salesperson knows that another of her company's products ("Product Y") would provide a better solution for half the cost ($50,000). The salesperson's commission would be $20,000 on Product X and $10,000 on Product Y.

Scenario 2:

The same situation, but with an added twist. It's the last day of the fiscal year and the salesperson is $90,000 short of her annual sales quota. If she makes quota, she'll receive a $20,000 bonus and be invited to the company's annual sales convention in Maui.

For each scenario, which product should the salesperson recommend to the customer and why?

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Marketing Management: Salesperson recommendation to the customer
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