Problem:
Please help; I have attached the case study. Please provide with APA references, citations if any..
Prepare a 1,050-1,400-word case study analysis of Case, G.W. Pergault, Inc., located at the end of Chapter One in the Management of a Sales Force text. Based on this analysis, explain how technology can enhance an organization's selling functions and customer relationship management (CRM) techniques.
Be sure to address the following in your paper:
a. Summarize the case.
b. Formulate answers to questions 1 and 2 at the conclusion of the case.
c. Describe the importance of customer relationship management (CRM) to sales management.
d. Identify different types of technology that the organization in your case study could use to enhance their selling functions and CRM techniques
Attachment:- Salespeople Feeling Threatened by website.rar