Problem:
What is business to business marketing and how is it different from business-to-consumer (B2C) marketing? What is the role of the internet in today's business marketing environment? If you have ever purchased anything for your company, what rules and regulations did you have to follow? If you were marketing a product or service for your company (imaginary company) to another business, where would you start? Please try to incorporate key terms and concepts from the materials and use examples, if possible.