Building a brand in a business-to-business context


Question: How is building a brand in a business-to-business context different from doing so in the consumer market?

Papers should include a title page, writing, and a reference list.  Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Building a brand in a business-to-business context
Reference No:- TGS02026037

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