Role of advertisements in market segmentation


Answer the following questions.

Question 1) Describe the importance of Campaign Planning.

Question 2) Write down the steps in the development of advertisement Campaigns.

Question 3) What is the family decision making? How advertisements affect family decision making?

Question 4) Describe the role of advertisements in market segmentation.

Question 5) What do you mean by target market? Why it requires to be analysed?

Question 6) Describe the significance of creative strategies while developing Campaigns.

Question 7) Describe the objectives of sales promotion.

Question 9) Design appropriate campaign strategies for the new mobile phone service provider.

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Other Subject: Role of advertisements in market segmentation
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