Assignment:
Using both theory and practical managerial thinking as well as supporting research, answer to each of the questions below
In formatting your case analysis use an essay format with subheadings.
Do not use the question-and-answer format-write in apa format with subheadings
Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).
You are required to use a minimum of (3) three peer-reviewed, academic sources that are no more than (5) five years old
All sources used, must be referenced; paraphrased material must have accompanying in-text citations.
Nike
Q1. How has the industry in which Nike resides been doing over the last 5 years?
Q2. What are the pros, cons, and risks associated with Nike's core marketing strategy? How have they managed to develop a strong customer relationship with their target market?
Q3. Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?
4. Looking at the competitors you discussed , what would you recommend as being the next steps for these competitors and subsequently the next steps for Nike to combat these competitors?