Assignment:
In the following situations, what component of the marketing information system would a manager use to find the necessary information?
a. A manager of an electric utilities firm hears a friend at lunch talk about a new breakthrough in solar panel technology she read about in a science publication.
b. A manager wants to know how many units of three different products in the company sold during each month for the past three years.
c. A manager wants to estimate the contribution to company return on investment earned by 10 different products in the company product line.
d. A manager is considering producing a totally new type of health food. But he would like to know if consumers are likely to purchase the new food, at which meal they would most likely eat the food, and how they would prefer the food to be packaged.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.