Assignment task:
Prompt 1: Marco is a self-employed photographer who owns his own photography studio. He has asked you to consult with him on how to generate more revenue. Using the price adjustment strategies discussed in Chapter 9, advise Marco on his options to increase overall sales? What would you suggest and what would you not suggest? Support your opinion.
Prompt 2: Review the strategies available to companies when determining how to best distribute their products (Chapter 10): intensive, exclusive, and selective distribution. Select three products (in more than one category) that you or someone you know recently purchased. Describe the product, the manufacturer, where you purchased it, and which distribution strategy was used.