Review the current literature on brand switching and write, Marketing Management

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Review the current literature on brand switching and write

Brand switching (or Churn) is a major problem in the telecommunications industry. You are required to review the current literature on Brand Switching and write a literature review which could be suitable for publication in an academic marketing journal

Your essay must include at least 7-10 current peer reviewed (scholarly) journal articles in addition to any textbook references

PART B - The literature review of upto 2000 words uploaded to

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Marketing Management: Review the current literature on brand switching and write

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