Choose one product that your organization makes or one service that your organization provides (in healthcare industry such as medical devices, or pharmaceutical industry, located in Asian countries, where cheap labor cost is an advantage) and use the generic competitive strategies framework to determine the major competitive priorities for this product or service.
In your answer you should provide:
• A brief overview of the organization and the chosen product or service
• A brief description of the value chain for this product
• The breadth and source of competitive priorities - broad or narrow target market and competing via differentiation, cost or response
• The order-qualifying and order-winning criteria for the chosen product or service.
Additional Information
This question is a part of Operations Management and it discusses about reviewing the operations of an organization that creates medical devices or pharmaceutical industry, located in Asian countries. An example of Parkway Pantai Ltd, a Singapore based healthcare group has been used.
Word Limit 700