Instructions: Identify issues in the case that affect J.C. Penney. Based on your identification, interpretation, evaluation, and analysis of presented issues, develop a response to the case, to include addressing each of the six strategies.
Think of yourself as the "CEO". You will need to evaluate the organization's situation and weigh your options as you make decisions and determine the best strategy to change the direction of the company. Use outside resources to assist and support your decision making. Your goal is to make sound decisions that are supported by quality research.