Problem: In your course textbook, review the differences between high-context and low-context cultures on page 118. Read Case 4-1, Coffee Culture Around the World, on pages 129-132, to learn how coffee consumption rituals have progressed over the years and how they vary around the world. Then, in your post, explain how you might market a third-wave coffeehouse in Japan's high-context culture. Consider the elements listed on page 118 as you describe your plan.
(This is referencing this textbook: Keegan, W. & Green, M. (2020). Global Marketing (10th ed.). Boston, MA: Pearson. ISBN: 978- 0134899756)