In the Introduction and later in the book The Omnivore's Dilemma, Michael Pollan explores the importance of labels and phrases given to food products: "heart healthy," "no trans fats" or "organic" can leave consumers confused, but these phrases are also appealing and help sell food. Similarly, good writing entails the use of specific words to convey meaning. Suppose you were asked to create and market a new food product or change an existing one. In a short paragraph, create an advertisement that uses persuasive strategies to entice the reader to buy your product, using detailed, descriptive wording. Review a classmate's advertisement, focusing on strengths and weaknesses, if any.