Bata: No one in the world knows shoes like we do
Bata is one of the world's leading footwear retailers and manufacturers with operations across 5 continents managed by 3 regional meaningful business units (MBUs). Bata's strength lies in its worldwide presence. While local companies are self-governing, each one benefits from its link to the international organization for back-office systems, product innovations and sourcing.
A new position has come up in Merchandise Management and as part of the selection process the panel responsible for recruitment and selection has decided that they will ask each shortlisted candidate to write a report on the shoe retailing industry. At the end, only 2 candidates will be selected for the post based on their performance and you would like to be one of them. Bata is keen to ensure that the successful candidate has a good knowledge of the Industry and Merchandising issues in which they will be working in the future.
Part 1 of your report should:-
• Critically evaluate Bata's approach to retailing, examine their strategies and make recommendations on how they can further improve on and retain their competitive advantage.
Part 2 of the report should:-
• Bata has always given special attention to its supply chain management. Evaluate their sourcing and buying strategies and make recommendations for further improvement.
Additional Requirement
this problem belongs to Operations Management. This problem defines about Bata, a shoe manufacturer from India. The retailing and distribution strategy of Bata has been discussed in the solution. Established in 1931, Bata was initially a retailer and in the 1950s it began to manufacture shoes and sell them. It is one of the leading shoe manufacturer as well as shoe seller as well.
Word limit 5100