Responding to an original stimulus


Assignment:

Q1. People react to other, similar stimuli in much the same way as they responded to an original stimulus. What is this phenomenon, and how does it work?

Q2. As a group, identify at least 10 long-established local brands that are specific to your country or region. What is it about them that has ensured their longevity? Identify the features and attributes of each brand, from the packaging and design to the product itself.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Other Management: Responding to an original stimulus
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