Research the potential international markets and possible


Company Chosen: The Coca-Cola Company

Research the potential international markets and possible competitors of your chosen project. The combination of those two items enables you to create a powerful framework to perform a relevant organizational analysis.

In a 5-6-page report, include the following:

Part I: Key Market

In this part of this assignment, you are to:

  • Decide if all operations will be internationalized (or only some of them) and identify which ones.
  • Identify and assess different potential regions and/or countries to globalize operations.
  • Choose two or three that are the most relevant to your operations.
  • Justify choices made.

Specific evidence from scholarly sources should be used to support your choices. Generate separate analyses for each country and/or region chosen, addressing the following main points:

  • Size and characteristics of the market
  • Number and size of global, regional, and local competitors currently acting in the market
  • Balance of trade
  • Currency exchange rates (current and historical)
  • Percentage of domestic production exported
  • Percentage of domestic consumption imported
  • Cost of labor
  • Tax level for domestic and foreign companies
  • Presence of government in the economy
  • Percentage of ownership allowed to foreign companies and/or investors
  • Local laws and regulations related to industry/product

Part II: Define Competitors

  • Identify and describe 3-5 major potential global and domestic competitors that will be considered for this project.

Create one report for EACH competitor chosen. Include the following information:

  • Market share, globally and in key markets considered in part 1 of this assignment
  • Strategy and competitive advantages
  • Relative prices of products and services being offered
  • Quality-related actions and procedures, and relative quality

Note: You may want to prioritize competitors who have a global footprint or are the largest competitors in each lead country and/or major region you considered in Part I. Competitors with a great potential to become global players should also be included. Specific evidence from scholarly sources should be used to support your choices.

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Finance Basics: Research the potential international markets and possible
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