Blogging for Dollars You have purchased a financial investment company, The Financial Level, that caters to individuals and families. You would like to develop a few blogs for your customers, employees, and partners. The goals for your customer blog are to gather honest feedback, provide a place for customers to interact, and help find new opportunities for your businesses. The goals for the employee blog are to gather knowledge, collect employment feedback, and offer a place where employees can post anonymous feedback for issues and concerns so you can better manage your staff.
a. Research the Internet and find several customer blogs and employee blogs.
b. Determine the top three blogs for customers and for employees, and critique the blogs for content, ease of use, and overall value.
c. Design a prototype customer blog and a prototype employee blog for The Financial Level using Word, PowerPoint, or a tool of your choice.