Research the customer service strategy of a company of my choosing and relate the CRM strategy to the business core. Be able to relate the model to concepts learned in CRM strategy. The service model may be that of the Ritz-Carlton Hotel, an innovative Airline, Apple of any other type of organization whose service can be assessed. This should include 15-20 minute power point presentation (12-15 slides on the company researched, including an introduction to the company, the relative strengths and weaknesses of their customer service model, and how customer service functions can be improved using CRM concepts.