Assignment Type: Deliverable Length: 2-3 pages
Find a consumer who is extremely loyal to a brand-name product. The person can be family, friend, classmate, or other. Probe for information as to why that brand loyalty exists.
1. Discuss the findings on the person's brand loyalty.
2. Research the brand using the company's website and the library's online databases. Provide a background on the brand and how it is promoted in the market.
3. Apply your findings to analyze why this person has a brand loyalty to the product.
Be sure to credit your sources and include references. Please use the attached Template.
Please submit your assignment in the Word template provided using APA format.
https://mycampus.aiu-online.com/courses/MKT255/Assignment_Assets/MKT255_U3IP_6.zip