Describing the elements of the marketing mix


Task: Marketing Mix Paper

Using information from at least 3 defferent sources, prepare a paper in which you describe the elements of the marketing mix (product, place, price and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix impacts the development of the organizations marketing strategy and tactics. Be sure to specifically identify your selected organization and the industry in which it exists.

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Marketing Management: Describing the elements of the marketing mix
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