Research Paper: The Internet provides researchers with the ability to access millions of potential respondents; however this easy accessibility has led to unethical marketing research practices.
Prepare a 9-10 page research paper (excluding title page and reference page) that explores ethics and Internet marketing research. Your research should cover the major legislation pertaining to this subject, such as the Can Spam Act, and should clearly explain what marketing researchers can and cannot do in regards to Internet marketing. Give examples to support your ideas.
Your paper must contain at least seven (7) current (less than 3 years old) references and may include Internet sources, books, your text book, and professional journals or similar resources. Note: your sources must be considered scholarly sources.