A 1,000 word assignment. The objective of this assignment is to go beyond theory to provide you with the necessary tools to apply the marketing concepts presented during the week to your consumer experience or to your organization or the industry in which it operates.
At the completion of this assignment you will achieve the following module objective:
-Identify segmentation strategies and evaluate value propositions.
-Recognize and evaluate branding strategies.
In this personal application assignment you will work on one product category or service offered by the organization you work for. If this is not possible, select one product of an organization in which you have worked before, or an organization you would like to work for in the future.
1) Describe the target market of the product and the segmentation strategy that the organization has employed
2) Explain the product positioning
3) What would you do to improve the product positioning?