Problem:
Your company has had an outside consultant come in and assess job descriptions and roles, and the way you work together. You have been told that no positions will be eliminated at this time, but some positions may be redefined to reflect better working/partnering practices.
For this consultation, you have been asked to think about your role as the Marketing Director at Resorts 123. There is a Public Relations Director at corporate headquarters, but not a marketing communications department. You tend to handle much of the writing needs, but you outsource your design needs.
As part of this consultant's program, you are required to write a proposal to the Public Relations Director and your Project Director, examining the different roles of marketing, marketing communications, advertising, and public relations. Examine the ideal way in which they (should) all work in concert together, and sometimes overlap each other, in their quest to reach defined goals and objectives.
In the proposal, describe the different functions and responsibilities of the following people as they work in Resorts 123: Marketing Manager, Marketing Communications specialist, and a Public Relations Director. Describe and explain how their contributions could each affect the overall success of the business. Provide examples of your own ideas of approach in each area (marketing, marketing communication, advertising, and public relations) for Resorts 123.
Research on the Internet for actual job descriptions of these job titles and examine their overall scope and differences in responsibilities and duties.