Problem:
Newsweek purchasers qualified for a free reusable Target shopping bag.
NBC's reality show, the Biggest Loser eliminated water bottles from the set.
Zephyrhill's rolled out a new bottle made of 30% less plastic.
1-Pick an existing consumer product.
2-Pitch an idea to the product's manufacturer to position it as "green." Sell the concept as if you are the marketing executive for the green company looking to win the account.
3-Identify your competition and discuss how your new and improved product is poised to compete.
4-what they(other classmates'product) could do to strengthen their green marketing campaign.
Please provide references.