EXTERNAL ENVIRONMENT, INCLUDING TRENDS
Preparation
Research and select an industry that you have not analyzed previously in this course. Within this industry, you should be able to identify a new entrant or product that brings new competition to the market because of emerging trends or changing trends.
SUGESTED: PROCTER & GAMBLE
Initial Discussion Post
Trends, changes, regulatory mandates, and shifts that occur in the market are likely to have big impacts on an organization. It is important to be proactively aware of the threats and opportunities such events present.
FORMAT:
- Introduction: Purpose
- Body: Theories (used citation scholarly articles), Applications, Cases (last 5 years).
- Conclusion
- References
For your initial discussion post:
- Identify the key elements that go into an external environment and trend analyses.
o What tools can be applied and why?
- Next, apply the following scenario to a for-profit industry of your choice:
o Assume you are the leader of an organization that is being threatened by new competition. Describe how the new entrant or product provides increased competition and how you as a leader might develop and implement sustaining strategies and possible opportunities.
Your initial discussion post should be a minimum of 550 words and incorporate at least two scholarly references along with citations from the required readings.
REMINDER:Discussions activities are considered scholarly writing; do not use first-person pronouns.
Required Readings
- Kaplan, R. S., & Mikes, A. (2012). Managing risks: A new framework. Harvard Business Review, 90(6), 48-60
- Clark and Garciga's 2016 article, "Recent Inflation Trends," from Economic Trends, pages 5-11.
- Kaplan and Mikes' 2012 article, "Managing Risks: A New Framework," in Harvard Business Review, volume 90, issue 6, pages 48-60.
Attachment:- Evaluating a Companys External Environment.pdf