For part A:you need to refer to your business plan to complete part A of this assessment. Prepare a minimum two page report to the Managing Director of Global Star.Your report should communicate the viability of making changes to current business operations.Please include the following points* (minimum one paragraph) per point in your report.
*they will be attached
Part B: Research and interpret a current marketing plan (template).Please ensure you outline and list all the key elements required (content)Also provide a brief description against each key point.For example marketing objectives defines what you want to accomplish through your marketing activities.
ASSESSMENT:
Instructions to students:
Each assessment question requires a written answer of at least 100 words.
Use your study materials and personal research to answer these questions.
Don’t copy, or cut and paste
Please remember to place your name at the top or bottom of your document and email to [email protected] or print and hand in at Reception.
ASSESSMENT:
Part A:
You will need to refer to your business plan to complete part A of this assessment.
Prepare a minimum (2 page) report to the Managing Director of Global Star. Your report should communicate the viability of making changes to current business operations.
Please include the following points (minimum 1 paragraph) per point in your report as follows:
- Outline at least three new marketing ideas and opportunities as a result of your research
- Link these new marketing ideas to the goals and future objectives of the organisation
- Evaluate each opportunity and outline the impact to the current business
- Suggest recommended operational changes to the current business model
- Include all relevant forms of Legislative considerations when making operational changes (e.g. privacy laws, anti-discrimination, ethical principles etc.)
Your report should be written in a way which is culturally appropriate and relates to people from diverse backgrounds and abilities.
Part B:
You are required to prepare a Marketing Plan.
Refer to this site –
https://www.business.gov.au/business-topics/templates-and-downloads/Pages/marketing-plan-template-and-guide.aspx
and using Global Star as a template, write your own marketing plan using the following headings:
1. Our Business
2. History
3. Business Overview
4. Our Mission
5. Our Vision
6. Organisational Values
7. Goals
8. Financial Overview
9. Strategic Focus
• Market
• Product
• Human Resources
• Marketing
10. Commitment to Quality
11. Plan, Review and Update