You will write a report related to the psychological state of consumers’ which influences to behave differently from one consumer to another. you are requested to download 5 articles from the different Journals related to “perception” area (the psychological state of consumers)
You will be required to read and write a detailed review report of the articles ,and identify the main issues in the articles and relate it to specific relevant consumer behaviour area and comment on the implications of the findings for developing a strategy to manage consumers. In particular, you are expected to focus and summarise on the following in their report:
A summarized brief background of the reviewed articles (10%) (One or two sentence(s) about the background of the report in terms of what the report about and what this report integrates, then outline the summarized brief background of the reviewed articles, common background can be referred together with references and uncommon background of the articles can be referred individually) ·
The scope and objectives of the reviewed articles (10%) (Report common scope and objectives together and uncommon individually with references from the reviewed articles) ·
Methodology followed in collecting information in the reviewed articles:
(A table/template file will be uploaded for you in Microsoft word and i also attach the example one(pdf) and you need to refer the content and analysis of the table in the text)·
Major findings of the articles (Report the major findings/what they/author/study found in their analysis).
Draw implication for consumer behaviour theories and practices from the reviewed articles (You need to bring the implications from the review and outline the directions for the practicing managers) ·
Limitations of reviewed articles with references.
Your conclusions from the review.
Reference and bibliography (any style but uniquely followed in the whole document) (5%) words applies to the written report excluding references and appendices.