Based on the description illustrated below, please address the given.
In 500 or more words, create an organization chart that includes the sales and marketing departments. What is the relationship between sales and marketing? What are the specific functions of the sales and marketing departments?
The company I have to selected as the basis of my organizational plan is Kudler Fine Foods. In part one of this paper I will describe our product, the target markets, and the impact of customer relationship management (CRM) on our product.
To begin, I will provide a brief history of Kudler Fine Foods and the products the company currently offers. Kudler Fine Foods is a privately held company that opened its first store in La Jolla, California in 1998 by Kathy Kudler. With the enormous success of the first store, Kathy had decided to open the second store in 2000 and a third one in 2003. Kudler Fine Foods is upscale gourmet store that carries the finest domestic and imported products such as: fresh produce, meat, seafood, gourmet cheeses, condiments and packaged foods (Apollo Group Inc, 2008).
The company has been experienced significant growth and is constantly focuses on introducing new products to the market. Therefore, the company has decided to introduce an organic gourmet salad dressing product. This product will be marketed as a salad dressing as well as a food enhancer. The dressing comes in varieties of flavors such as toasted sesame, buttermilk garlic, blue cheese pecan balsamic, and et cetera. In addition, the dressing comes in original and diet.
The demographic of this product is vast. Aside from the current customers Kudler Fine Foods should target everyday consumers; for example, consumers who want a gourmet meal but do not want to spend too much, the busy consumers, the health conscious and small local business.
In today’s recessionary times people are watching their dollars and avoiding restaurant food but still want to enjoy the good taste of restaurant food. Therefore, this will be a great opportunities for the company to introduce this new dressing. The dressing comes in varieties of gourmet flavors. People could enjoy a gourmet home cooked meal without breaking the bank.
In addition, busy consumers will appreciate this product because they could marinate their favorite poultries, meat, or seafood the night before and cook it the next day. This is not only easy but save time and money. Furthermore, (KFF) would like to market this product to the health conscious consumers. The dressing is made from organic ingredients and it also comes in diet flavors. The dressing is lower in calories but not lower in taste. Moreover, Kudler will establish relationships with local businesses to expand the sales so the company could bring in more revenue.
Kudler has high class customers who require varieties of tastes. With the importing of Kudler’s specialty wines and cheeses the company pulls in many different types of markets with different incomes. Kudler can sell any type of product to the different markets. Kudler believes this product will be another success for the company.
Reference:
Apollo Group, Inc, (2008). Kudler fine foods. Retrieved April 15, 2009, from
https://ecampus.phoenix.edu Web site: https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/Kudler/Internet/KudlerPort.htm
Spiro., Stanton., and Rich, (2004). Management of a sales force, 11th edition: Introduction to sales force management. The McGraw-Hill Company.