PLANNING IS EVERYTHING
a) Relate the two concepts of IMC and Advertising Pyramid.
b) How can IMC principles move us up the pyramid?
c) Give some examples of how this could happen (real world or made up.)
This is a GRADED discussion. Read the question and post your response. You must also respond to at least one other post by another student in the class. Be clear, be complete and please be polite.
Advertising plans have to follow the general marketing plan which often tries to predict how markets will change, evolve and perform in the future. Short term plans usually cover up to one year. Intermediate term plans may range from one to five years. Long term plans often cover five years or more.
In general, short term plans are more accurate and reliable than longer term plans. Discuss why you think that is the case. What could we do to make longer term plans more reliable?