Regional sporting goods company


Think back to the Management in Practice Experimental Exercise - Developing Strategy for a Small Business. Were the results what you expected? What surprised you? What actions would you advise the company take to correct one of its weaknesses?

Evaluate why it is necessary to have different strategic levels of planning at the various levels within an organization.

You are a CEO of a regional sporting goods company and are contemplating expanding into the global market; however, you are unsure of what your strategy for globalization should be. You need to meet with your management team to develop a strategy. What considerations do you factor into your strategy decision? What strategy do you select? Why?

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Business Management: Regional sporting goods company
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