1. Reflect on what you have learned in the course and discuss how you believe future advancements in healthcare could impact childhood obesity
2. In 2013, Rita McGrath published an article in the Harvard Business Review arguing that ‘Sustainable competitive advantage is now the exception, not the rule. Transient advantage is the new normal.’
1. Drawing on relevant academic literature, explain what a sustainable competitive advantage is and how it might be created.
2. Using examples to illustrate your answer, evaluate Rita McGrath’s argument that ‘transient advantage is the new normal’.