Read the mini-case study excellence in southwest airlines
Read the mini-case study "Excellence in Southwest Airlines" (Marketing Management by Kotler and Keller). What risks does Southwest face? Can it continue as a low-cost airline when tough economic times hit or other airlines mimic its business model?
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read the mini-case study excellence in southwest airlines marketing management by kotler and keller what risks does
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Great discussion post this week! Your breakdown of cultural formulation and its importance to case conceptualization was spot on.
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