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Read how to analyze a case and then complete the steps

Read how to analyze a case and then complete the steps below:

• The introduction: a brief of my understanding of the case (important)
The Case is:
Etsy: Breaking down a Business Model
Web:www.etsy.com

• The environmental analysis (SWOT)Stating the problem (only one problem)

• Alternatives: Give 3 alternatives to the problem.

• Evaluate the alternatives:Select the best alternative and state the reasons of why you think it is the best one.

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