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Read case 62 hot coffee at mcdonalds located hereor on page

Woman Burned by McDonald's Hot Coffee, Then the News Media | Retro Report | The New York Times

Read Case 6.2: Hot Coffee at McDonald's, located hereor on page 231 in your textbook. Next, watch the video titled, "Woman Burned by McDonald's Hot Coffee, Then the News Media | Retro Report | The New York Times" (12 min 17 s), located at

https://www.youtube.com/watch?v=pCkL9UlmCOE.

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Marketing Research: Read case 62 hot coffee at mcdonalds located hereor on page

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