Assignment:
You are the regional manager for a rapidly growing retail building supply company, somewhat like Lowes. You have been given the responsibility for expanding the company into at least one new geographic area in the next twelve months. You have three specific areas to consider. They are all highly populated areas with target markets suitable for your products. One factor is that there are several formidable competitors in all of the areas.
Write an essay, not less than one page, on how you would use the “Rational Decision Making Model” as a basis for selecting the site “most likely to succeed”. Include how "common decision making errors and biases" might affect your decisions.