Assignment:
Q1. How does the incidence rate affect the choice of a data collection mode?
Q2. Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the last week? Why or why not?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.