Evaluate the challenges that Brunel Business School is facing with its current social media adoption/use.
Advise on how the schools social media can be used more effectively to improve prospects, students and alumni engagement and support.
Following the increase in tuition fees, students and parents are aiming to make the correct choice, and as such are doing a thorough research into all aspects of the universities they are considering.
Brunel Business School is one of those destinations, and this means that the school should ensure it is providing the right content that its audiences want (academic provision, facilities, social life, etc.) and also hint at the types of students it wants and needs to attract.
As a digital marketing consultant, you need to provide a report to BBS senior management with regards to the following issues:
Evaluate the challenges that Brunel Business School is facing with its current social media adoption/use.
Advise on how the schools social media can be used more effectively to improve prospects, students and alumni engagement and support.
In order to compile this report, you as a consultant will need to practically review/check/assess/evaluate BBSs use of social media. You will then need to justify your views/opinions/arguments based on your extensive experience (as a consultant) and you must relate to the body of literature around this area/topic (you need to research the academic literature theories, concepts, etc. – and cite relevant articles to support your views, arguments and suggestions) as well as providing examples from other similar Institutions.
The coursework relates to the following module learning outcomes:
1. Discuss the range of strategic marketing opportunities presented by the Internet
2. Understand and evaluate the organisational implications of web developments and how such challenges may be addressed
3. Evaluate how the Internet can be used to improve customer support, personalise products and communications and generate new business.