Raffles Hotel Singapore 1. SWOT Analysis - study the SWOT of Raffles Hotel Singapore 2. Suggest THREE strategic alliances hotel could use/form to increase Raffles Hotel Singapore profitability. i) Provide your rationale why you believe your suggested alliances will be successful in increasing its profit. ii) Recommend ONE strategic alliance/of the 3 you have suggested as your final recommendation and explain why. iii) What would be the alliances of Raffles Hotel to be successful? 3. What is channel? i) Why Is channel management important to hotel (in general) ii) Brief background of Raffles Hotel (what kind of hotel classification would Raffles Hotel falls under?) iii) Base on this Hotel classification, why are the strategic alliances that are relevant to Raffles Hotel. iv) Discuss the prons & cons of each strategic alliance of Raffles Hotel. v) Explain how each of the strategic alliance would value add (in increase profit) to Raffles Hotel service value chain. vi) Pick one of the strategic alliances & explain why it is your preferred recommendation & how it is the MOST appropriate & profitable. 4. Devise 4 suitable pricing strategies for a luxury hotel. Discuss ONE ultimate pricing strategy that you would adopt. 5. Write definition of pricing (with referencing) a) What is price (explain in price) b) Explain the steps in price planning for Raffles Hotel i) Step 1: Develop pricing objectives ii) Step 2: Estimate demand iii) Step 3: Determine costs iv) Step 4: Evaluate pricing environment v) Step 5: Choose a pricing strategy vi) Step 6: Develop pricing tactics c) Explain the advantages and disadvantage of 4 major pricing for Raffles Hotel I. Price skimming II. Premium pricing III. Promotional pricing IV. Geographical/segmented d) Discuss the competitive pricing 6. How to select the appropriate research methods? i) Explain the advantages and disadvantages and why you choose them and which one is your prefer one and why. • Face-to-face interviews • Web/internet interviews • Hall/central location test • Consumer panels ii) How to use these methods to use on consumers iii) Must know the purpose (be very clear)