Quincia Applelid, a marketing genius and recent graduate of the prestigious marketing program at MSU Denver, was recently hired by a leading wood products company for the meager salary of $999,999 per year. She has been asked to develop a sales promotion to encourage consumers to not only use one of the company’s products, but to get them to try another one of the company’s products. One of the major products the company produces is wooden matches. Quincia decided to attach a single toothpick, made from the wood of the balsa tree, to each box of matches. This would be an example of a
a. Premium
b. Buying allowance
c. Bonus pack
d. Discount
e. Free sample