If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, identify at least five segmentation characteristics that you'd use in developing a profile of your customers.
Explain the segmentation category into which each characteristic falls-demographic, geographic, behavioral, or psychographic. Where it's appropriate, be sure to include at least one characteristic from each category.Question 11 options:
