Question
(a) Explain concept of "integrated marketing communications"
(b) Review following exhibit which carries basic marketing communications principles. Consider all five and discuss if there are any differences between way they apply to goods and services, provide suitable explanations and examples.
(c) You are newly recruited Marketing Communications Manager of a hotel, and you have to present to your staff members your new communication plan. How would you go about into explanation to them the steps in developing effectual communication at the hotel?
(d) Examine four categories of strategies used to match service delivery with promises, provide a relevant diagram.