Question :
The nature of the Web, with its two-way communication features and traceable connection technology, allows firm to gather much more information about customer behavior and preferences than they could be using micro marketing approaches.
(i) Critically discuss E-business failures and strategies for success.
(ii) Discuss how the future of E-business will be.
(iii) Describe elaborately what E-CRM Solution is and using examples, describe the E-CRM toolkit.