Product positioning starts with considering the alternative differentiation possibilities, and then determining which differential advantages are to be emphasized and communicated. In this assignment, you will explore this marketing strategy and learn why it is important to grasp the concept.
Use the Argosy University online library resources to locate one peer-reviewed journal article from the professional business literature that critiques a firm's product positioning strategy.
Complete the following:
• Critically analyze the value of the approach suggested by the article.
• Evaluate its content, providing support and counterarguments from the literature.
• Compare the content of the article with the course readings or other sources familiar to you.
• Assess the value of the reading in the context of your current organization or an organization of your choice.